Do I think these people will be back? No. I think a great many of them will discover it’s better to take a chance on your own failure than to put your future in the hands of a entity that is focused on profits instead of people – as if there is no connection between the two.
Some of us choose the road less traveled, and some of us photograph it as we go along.
A place where wild things add to the tranquil feel of an unusual home.
It’s interesting, our perception of weeds. What makes a plant a weed? Hmmm, I think it’s all in our heads. We buy into a cultural norm that says one plant, like a rose, is desirable and beautiful, and another plant, like a dandelion, is undesirable and therefore ugly. This is true for more than just…
What I think are fresh new ideas on marketing his property might just be a misalignment of the planets.
A rare opportunity for a teacher to actually “do” and not just “teach.” My chance to collaborate on the marketing strategy for a very unusual property in Loudoun County, VA.
My good friend and colleague Valasie August had this idea back in the summer to start a Jane Austen book club. To that end, she assembled 5 friends who said they were interested and suddenly 6 women who were all connected through Val became a book club. So we set out to read the novels…
The challenge of marketing a home as unique as Terra Uchi brings all of this into focus. Will traditional methods of real estate marketing be enough to find the future owners of this home? Perhaps not. I believe the people waiting to fall in love with this house may not even be actively looking for another home.
There is both a fascination and some misconceptions about Twitter that I encounter regularly no matter what group I’m addressing. Lately, I tell a story that helps to illustrate how effective social media can be even if you can’t see it or measure it quite as closely as other types of marketing. This is social…
Beyond the basics of a quality product and good customer service, we are bound by our relationships with people. Another favorite quote of mine is one I recall being in Jack Welch’s book Winning. When asked about which restaurant was his favorite, he replied: “The one where they know my name.”
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