Personal Branding Using Linked-In

I’ve read varying estimates for how many jobs those in Generation Y can expect to have in their lifetime – somewhere between 10 to 30 I think.  For those just starting out in careers, this means a year or two in each position and then on to the next one.  With the expectation that the…

Not My Smithsonian!

As enthusiastic as I am about the power, breadth and depth of the web experience, I discovered today that I am not willing to give over every experience to it. I found that there is a line in the sand that I do not want to cross. I discovered that line existed when I was asked to give up something that matters to me: the Smithsonian Magazine.

W00T! W00T! HootSuite 2.0

HootSuite 2.0 is the “it” Twitter management tool for me! It allows management of multiple profiles while simultaneously managing groups that are stored under tabs for more specific segmentation of information.

Blogging Comes of Age in the Movies

Nora Ephron’s new movie Julie & Julia (opening Aug. 7th) does for blogging what her 1998 movie You’ve Got Mail did for email.

Ripped from the Headlines – Twitter

I was still quite surprised to see it jump off the headlines of The Washington Times this morning when I stopped to get coffee: “Palin fires back at critics on Twitter.” The Times is a very conservative newspaper by Washington standards, and to have that screaming from beneath their masthead gave me a jolt. My mind registered “Twitter” but took a minute to orient where I was seeing it – in this very unexpected context.

Applying Tools to Purpose

A social media strategy has to be built on the foundation of applying tools to purpose. There are numerous tools available on the web to reach existing customers and potential customers, but how do you select which tools to use? Start by identifying what the purpose of reaching out through that platform will be.

Loss of Opportunity Costs

Sometimes the opportunities don’t find the person they are looking for because the person has not made themselves visible and available to be there to receive them.