Category Archives: New Media

Is There Anything You Won’t Take A Picture Of?

Some of us choose the road less traveled, and some of us photograph it as we go along.

Jane Austen and Social Media

My good friend and colleague Valasie August had this idea back in the summer to start a Jane Austen book club.  To that end, she assembled 5 friends who said they were interested and suddenly 6 women who were all connected through Val became a book club.  So we set out to read the novels…

World of Mouth Referrals

The challenge of marketing a home as unique as Terra Uchi brings all of this into focus. Will traditional methods of real estate marketing be enough to find the future owners of this home? Perhaps not. I believe the people waiting to fall in love with this house may not even be actively looking for another home.

I’m Following You on Twitter!

There is both a fascination and some misconceptions about Twitter that I encounter regularly no matter what group I’m addressing.  Lately, I tell a story that helps to illustrate how effective social media can be even if you can’t see it or measure it quite as closely as other types of marketing.  This is social…

Not My Smithsonian!

As enthusiastic as I am about the power, breadth and depth of the web experience, I discovered today that I am not willing to give over every experience to it. I found that there is a line in the sand that I do not want to cross. I discovered that line existed when I was asked to give up something that matters to me: the Smithsonian Magazine.