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	<title>Creative Read</title>
	<link>http://creativeread.com</link>
	<description>Creative Strategies for Online Marketing and Business Development</description>
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		<title>When People No Longer Matter</title>
		<description><![CDATA[Do I think these people will be back? No. I think a great many of them will discover it's better to take a chance on your own failure than to put your future in the hands of a entity that is focused on profits instead of people - as if there is no connection between the two.]]></description>
		<link>http://creativeread.com/when-people-no-longer-matter</link>
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		<title>Nature vs. Culture at Sadie&#8217;s Eleven</title>
		<description><![CDATA[It&#8217;s interesting, our perception of weeds.  What makes a plant a weed? Hmmm, I think it&#8217;s all in our heads.  We buy into a cultural norm that says one plant, like a rose, is desirable and beautiful, and another plant, like a dandelion, is undesirable and therefore ugly. This is true for more than just...]]></description>
		<link>http://creativeread.com/nature-vs-culture-at-sadies-eleven</link>
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		<title>Jane Austen and Social Media</title>
		<description><![CDATA[My good friend and colleague Valasie August had this idea back in the summer to start a Jane Austen book club.  To that end, she assembled 5 friends who said they were interested and suddenly 6 women who were all connected through Val became a book club.  So we set out to read the novels...]]></description>
		<link>http://creativeread.com/jane-austen-and-social-media</link>
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		<title>World of Mouth Referrals</title>
		<description><![CDATA[The challenge of marketing a home as unique as Terra Uchi brings all of this into focus. Will traditional methods of real estate marketing be enough to find the future owners of this home? Perhaps not.  I believe the people waiting to fall in love with this house may not even be actively looking for another home. ]]></description>
		<link>http://creativeread.com/world-of-mouth-referrals</link>
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		<title>I&#8217;m Following You on Twitter!</title>
		<description><![CDATA[There is both a fascination and some misconceptions about Twitter that I encounter regularly no matter what group I&#8217;m addressing.  Lately, I tell a story that helps to illustrate how effective social media can be even if you can&#8217;t see it or measure it quite as closely as other types of marketing.  This is social...]]></description>
		<link>http://creativeread.com/im-following-you-on-twitter</link>
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		<title>We&#8217;re in the People Business</title>
		<description><![CDATA[Beyond the basics of a quality product and good customer service, we are bound by our relationships with people.  Another favorite quote of mine is one I recall being in Jack Welch's book Winning.  When asked about which restaurant was his favorite, he replied: "The one where they know my name."]]></description>
		<link>http://creativeread.com/were-in-the-people-business</link>
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		<title>Personal Branding Using Linked-In</title>
		<description><![CDATA[I&#8217;ve read varying estimates for how many jobs those in Generation Y can expect to have in their lifetime &#8211; somewhere between 10 to 30 I think.  For those just starting out in careers, this means a year or two in each position and then on to the next one.  With the expectation that the...]]></description>
		<link>http://creativeread.com/personal-branding-using-linked-in</link>
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		<title>Not My Smithsonian!</title>
		<description><![CDATA[As enthusiastic as I am about the power, breadth and depth of the web experience, I discovered today that I am not willing to give over every experience to it.  I found that there is a line in the sand that I do not want to cross.  I discovered that line existed when I was asked to give up something that matters to me: the Smithsonian Magazine.]]></description>
		<link>http://creativeread.com/not-my-smithsonian</link>
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		<title>W00T! W00T! HootSuite 2.0</title>
		<description><![CDATA[HootSuite 2.0 is the "it" Twitter management tool for me!  It allows management of multiple profiles while simultaneously managing groups that are stored under tabs for more specific segmentation of information. ]]></description>
		<link>http://creativeread.com/w00t-w00t-hootsuite-2-0</link>
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		<title>Blogging Comes of Age in the Movies</title>
		<description><![CDATA[Nora Ephron's new movie Julie &#038; Julia (opening Aug. 7th) does for blogging what her 1998 movie You've Got Mail did for email. ]]></description>
		<link>http://creativeread.com/blogging-comes-of-age-in-the-movies</link>
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