About Catherine
Providing consulting services that bring the power of social media tools to specific business and organizational objectives. This includes providing strategy development assistance as well as training staff members through hands-on group workshops, on-site seminars, custom programs, keynote presentations and advisory services. Connect with me online:
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New Media Archive
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Is There Anything You Won’t Take A Picture Of?
Posted on May 3, 2010 | 4 CommentsSome of us choose the road less traveled, and some of us photograph it as we go along. -
Jane Austen and Social Media
Posted on October 19, 2009 | No CommentsMy good friend and colleague Valasie August had this idea back in the summer to start a Jane Austen book club. To that end, she assembled 5 friends who said they were interested and suddenly 6 women who were all connected through Val became a... -
World of Mouth Referrals
Posted on October 5, 2009 | 3 CommentsThe challenge of marketing a home as unique as Terra Uchi brings all of this into focus. Will traditional methods of real estate marketing be enough to find the future owners of this home? Perhaps not. I believe the people waiting to fall in love with this house may not even be actively looking for another home. -
I’m Following You on Twitter!
Posted on September 20, 2009 | 6 CommentsThere is both a fascination and some misconceptions about Twitter that I encounter regularly no matter what group I’m addressing. Lately, I tell a story that helps to illustrate how effective social media can be even if you can’t see it or measure it quite... -
Not My Smithsonian!
Posted on August 22, 2009 | 6 CommentsAs enthusiastic as I am about the power, breadth and depth of the web experience, I discovered today that I am not willing to give over every experience to it. I found that there is a line in the sand that I do not want to cross. I discovered that line existed when I was asked to give up something that matters to me: the Smithsonian Magazine.