About Catherine
Providing consulting services that bring the power of social media tools to specific business and organizational objectives. This includes providing strategy development assistance as well as training staff members through hands-on group workshops, on-site seminars, custom programs, keynote presentations and advisory services. Connect with me online:
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Social Media Strategy Archive
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Is There Anything You Won’t Take A Picture Of?
Posted on May 3, 2010 | 4 CommentsSome of us choose the road less traveled, and some of us photograph it as we go along. -
For Sale in Leesburg, VA: The Dog Does Not Convey
Posted on April 18, 2010 | 7 CommentsA rare opportunity for a teacher to actually "do" and not just "teach." My chance to collaborate on the marketing strategy for a very unusual property in Loudoun County, VA. -
Jane Austen and Social Media
Posted on October 19, 2009 | No CommentsMy good friend and colleague Valasie August had this idea back in the summer to start a Jane Austen book club. To that end, she assembled 5 friends who said they were interested and suddenly 6 women who were all connected through Val became a... -
World of Mouth Referrals
Posted on October 5, 2009 | 3 CommentsThe challenge of marketing a home as unique as Terra Uchi brings all of this into focus. Will traditional methods of real estate marketing be enough to find the future owners of this home? Perhaps not. I believe the people waiting to fall in love with this house may not even be actively looking for another home. -
I’m Following You on Twitter!
Posted on September 20, 2009 | 6 CommentsThere is both a fascination and some misconceptions about Twitter that I encounter regularly no matter what group I’m addressing. Lately, I tell a story that helps to illustrate how effective social media can be even if you can’t see it or measure it quite... -
We’re in the People Business
Posted on August 31, 2009 | 4 CommentsBeyond the basics of a quality product and good customer service, we are bound by our relationships with people. Another favorite quote of mine is one I recall being in Jack Welch's book Winning. When asked about which restaurant was his favorite, he replied: "The one where they know my name." -
Personal Branding Using Linked-In
Posted on August 27, 2009 | 5 CommentsI’ve read varying estimates for how many jobs those in Generation Y can expect to have in their lifetime – somewhere between 10 to 30 I think. For those just starting out in careers, this means a year or two in each position and then... -
Ripped from the Headlines – Twitter
Posted on July 6, 2009 | No CommentsI was still quite surprised to see it jump off the headlines of The Washington Times this morning when I stopped to get coffee: "Palin fires back at critics on Twitter." The Times is a very conservative newspaper by Washington standards, and to have that screaming from beneath their masthead gave me a jolt. My mind registered "Twitter" but took a minute to orient where I was seeing it - in this very unexpected context. -
Applying Tools to Purpose
Posted on July 2, 2009 | 4 CommentsA social media strategy has to be built on the foundation of applying tools to purpose. There are numerous tools available on the web to reach existing customers and potential customers, but how do you select which tools to use? Start by identifying what the purpose of reaching out through that platform will be. -
Loss of Opportunity Costs
Posted on July 1, 2009 | No CommentsSometimes the opportunities don't find the person they are looking for because the person has not made themselves visible and available to be there to receive them.