Many decisions about how to pursue new business development strategies are based on looking at what has been working based on what those numbers look like. A good return on investment (ROI) means the revenue exceeded the investment. The numbers on a profit & loss statement (P&L) are often treated like a roadmap, pointing to where money was spent and where it was made and drawing a causal correlation between the two.
However, not all costs and gains show up on the P&L. Some significant factors that affect the outcome of any particular initiative may not show up there at. There is data that is either unknown or unknowable that can affect outcomes, and the absence of it can steer decision making in the wrong direction.
“Lost opportunities” represent revenue that was not made. Chief among these is not being in the path of opportunity to find us. When companies and individuals inside of companies don’t use social media to get connected, stay connected and grow relationships, opportunities that are out there have a harder time finding us. Sometimes the opportunities don’t find the person they are looking for because the person has not made themselves visible and available to be there to receive them.
Being actively involved in social media puts us in the path of opportunity finding us! Get connected and stay connected.
Providing consulting services that bring the power of social media tools to specific business and organizational objectives. This includes providing strategy development assistance as well as training staff members through hands-on group workshops, on-site seminars, custom programs, keynote presentations and advisory services.
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