Branding Archive

  • We’re in the People Business

    We’re in the People Business

    Beyond the basics of a quality product and good customer service, we are bound by our relationships with people. Another favorite quote of mine is one I recall being in Jack Welch's book Winning. When asked about which restaurant was his favorite, he replied: "The one where they know my name."

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  • Personal Branding Using Linked-In

    Personal Branding Using Linked-In

    I’ve read varying estimates for how many jobs those in Generation Y can expect to have in their lifetime – somewhere between 10 to 30 I think.  For those just starting out in careers, this means a year or two in each position and then...

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