About Catherine
Providing consulting services that bring the power of social media tools to specific business and organizational objectives. This includes providing strategy development assistance as well as training staff members through hands-on group workshops, on-site seminars, custom programs, keynote presentations and advisory services. Connect with me online:
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Is There Anything You Won’t Take A Picture Of?
Posted on May 3, 2010 | 4 CommentsSome of us choose the road less traveled, and some of us photograph it as we go along. -
For Sale in Leesburg, VA: The Dog Does Not Convey
Posted on April 18, 2010 | 7 CommentsA rare opportunity for a teacher to actually "do" and not just "teach." My chance to collaborate on the marketing strategy for a very unusual property in Loudoun County, VA. -
Jane Austen and Social Media
Posted on October 19, 2009 | No CommentsMy good friend and colleague Valasie August had this idea back in the summer to start a Jane Austen book club. To that end, she assembled 5 friends who said they were interested and suddenly 6 women who were all connected through Val became a... -
Ripped from the Headlines – Twitter
Posted on July 6, 2009 | No CommentsI was still quite surprised to see it jump off the headlines of The Washington Times this morning when I stopped to get coffee: "Palin fires back at critics on Twitter." The Times is a very conservative newspaper by Washington standards, and to have that screaming from beneath their masthead gave me a jolt. My mind registered "Twitter" but took a minute to orient where I was seeing it - in this very unexpected context. -
Applying Tools to Purpose
Posted on July 2, 2009 | 4 CommentsA social media strategy has to be built on the foundation of applying tools to purpose. There are numerous tools available on the web to reach existing customers and potential customers, but how do you select which tools to use? Start by identifying what the purpose of reaching out through that platform will be.