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	<title> &#187; linked-in</title>
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	<description>Creative Strategies for Online Marketing and Business Development</description>
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		<title>Applying Tools to Purpose</title>
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		<pubDate>Thu, 02 Jul 2009 15:02:26 +0000</pubDate>
		<dc:creator>Catherine</dc:creator>
				<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[linked-in]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[A social media strategy has to be built on the foundation of applying tools to purpose.  There are numerous tools available on the web to reach existing customers and potential customers, but how do you select which tools to use? Start by identifying what the purpose of reaching out through that platform will be.]]></description>
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