About Catherine
Providing consulting services that bring the power of social media tools to specific business and organizational objectives. This includes providing strategy development assistance as well as training staff members through hands-on group workshops, on-site seminars, custom programs, keynote presentations and advisory services. Connect with me online:
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real estate Archive
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Where the Wild Things Are: Sadie’s Eleven
Posted on April 26, 2010 | 2 CommentsA place where wild things add to the tranquil feel of an unusual home. -
Nature vs. Culture at Sadie’s Eleven
Posted on April 24, 2010 | No CommentsIt’s interesting, our perception of weeds. What makes a plant a weed? Hmmm, I think it’s all in our heads. We buy into a cultural norm that says one plant, like a rose, is desirable and beautiful, and another plant, like a dandelion, is undesirable... -
Mars and Venus Sell Real Estate
Posted on April 21, 2010 | 7 CommentsWhat I think are fresh new ideas on marketing his property might just be a misalignment of the planets. -
For Sale in Leesburg, VA: The Dog Does Not Convey
Posted on April 18, 2010 | 7 CommentsA rare opportunity for a teacher to actually "do" and not just "teach." My chance to collaborate on the marketing strategy for a very unusual property in Loudoun County, VA. -
World of Mouth Referrals
Posted on October 5, 2009 | 3 CommentsThe challenge of marketing a home as unique as Terra Uchi brings all of this into focus. Will traditional methods of real estate marketing be enough to find the future owners of this home? Perhaps not. I believe the people waiting to fall in love with this house may not even be actively looking for another home.