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	<title> &#187; socialmedia</title>
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	<description>Creative Strategies for Online Marketing and Business Development</description>
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		<title>We&#8217;re in the People Business</title>
		<link>http://creativeread.com/http:/creativeread.com/were-in-the-people-business</link>
		<comments>http://creativeread.com/http:/creativeread.com/were-in-the-people-business#comments</comments>
		<pubDate>Tue, 01 Sep 2009 02:17:16 +0000</pubDate>
		<dc:creator>Catherine</dc:creator>
				<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Washington DC]]></category>

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		<description><![CDATA[Beyond the basics of a quality product and good customer service, we are bound by our relationships with people.  Another favorite quote of mine is one I recall being in Jack Welch's book Winning.  When asked about which restaurant was his favorite, he replied: "The one where they know my name."]]></description>
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		<title>Applying Tools to Purpose</title>
		<link>http://creativeread.com/http:/creativeread.com/applying-tools-to-purpose</link>
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		<pubDate>Thu, 02 Jul 2009 15:02:26 +0000</pubDate>
		<dc:creator>Catherine</dc:creator>
				<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[linked-in]]></category>
		<category><![CDATA[socialmedia]]></category>
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		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[A social media strategy has to be built on the foundation of applying tools to purpose.  There are numerous tools available on the web to reach existing customers and potential customers, but how do you select which tools to use? Start by identifying what the purpose of reaching out through that platform will be.]]></description>
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