About Catherine
Providing consulting services that bring the power of social media tools to specific business and organizational objectives. This includes providing strategy development assistance as well as training staff members through hands-on group workshops, on-site seminars, custom programs, keynote presentations and advisory services. Connect with me online:
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strategy Archive
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We’re in the People Business
Posted on August 31, 2009 | 4 CommentsBeyond the basics of a quality product and good customer service, we are bound by our relationships with people. Another favorite quote of mine is one I recall being in Jack Welch's book Winning. When asked about which restaurant was his favorite, he replied: "The one where they know my name." -
Applying Tools to Purpose
Posted on July 2, 2009 | 4 CommentsA social media strategy has to be built on the foundation of applying tools to purpose. There are numerous tools available on the web to reach existing customers and potential customers, but how do you select which tools to use? Start by identifying what the purpose of reaching out through that platform will be.