About Catherine
Providing consulting services that bring the power of social media tools to specific business and organizational objectives. This includes providing strategy development assistance as well as training staff members through hands-on group workshops, on-site seminars, custom programs, keynote presentations and advisory services. Connect with me online:
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Twitter Archive
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I’m Following You on Twitter!
Posted on September 20, 2009 | 6 CommentsThere is both a fascination and some misconceptions about Twitter that I encounter regularly no matter what group I’m addressing. Lately, I tell a story that helps to illustrate how effective social media can be even if you can’t see it or measure it quite... -
We’re in the People Business
Posted on August 31, 2009 | 4 CommentsBeyond the basics of a quality product and good customer service, we are bound by our relationships with people. Another favorite quote of mine is one I recall being in Jack Welch's book Winning. When asked about which restaurant was his favorite, he replied: "The one where they know my name." -
W00T! W00T! HootSuite 2.0
Posted on August 3, 2009 | 3 CommentsHootSuite 2.0 is the "it" Twitter management tool for me! It allows management of multiple profiles while simultaneously managing groups that are stored under tabs for more specific segmentation of information. -
Ripped from the Headlines – Twitter
Posted on July 6, 2009 | No CommentsI was still quite surprised to see it jump off the headlines of The Washington Times this morning when I stopped to get coffee: "Palin fires back at critics on Twitter." The Times is a very conservative newspaper by Washington standards, and to have that screaming from beneath their masthead gave me a jolt. My mind registered "Twitter" but took a minute to orient where I was seeing it - in this very unexpected context. -
Applying Tools to Purpose
Posted on July 2, 2009 | 4 CommentsA social media strategy has to be built on the foundation of applying tools to purpose. There are numerous tools available on the web to reach existing customers and potential customers, but how do you select which tools to use? Start by identifying what the purpose of reaching out through that platform will be.