About Catherine
Providing consulting services that bring the power of social media tools to specific business and organizational objectives. This includes providing strategy development assistance as well as training staff members through hands-on group workshops, on-site seminars, custom programs, keynote presentations and advisory services. Connect with me online:
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Not My Smithsonian!
Posted on August 22, 2009 | 6 CommentsAs enthusiastic as I am about the power, breadth and depth of the web experience, I discovered today that I am not willing to give over every experience to it. I found that there is a line in the sand that I do not want to cross. I discovered that line existed when I was asked to give up something that matters to me: the Smithsonian Magazine. -
W00T! W00T! HootSuite 2.0
Posted on August 3, 2009 | 3 CommentsHootSuite 2.0 is the "it" Twitter management tool for me! It allows management of multiple profiles while simultaneously managing groups that are stored under tabs for more specific segmentation of information. -
Blogging Comes of Age in the Movies
Posted on July 22, 2009 | 2 CommentsNora Ephron's new movie Julie & Julia (opening Aug. 7th) does for blogging what her 1998 movie You've Got Mail did for email. -
Ripped from the Headlines – Twitter
Posted on July 6, 2009 | No CommentsI was still quite surprised to see it jump off the headlines of The Washington Times this morning when I stopped to get coffee: "Palin fires back at critics on Twitter." The Times is a very conservative newspaper by Washington standards, and to have that screaming from beneath their masthead gave me a jolt. My mind registered "Twitter" but took a minute to orient where I was seeing it - in this very unexpected context. -
Applying Tools to Purpose
Posted on July 2, 2009 | 4 CommentsA social media strategy has to be built on the foundation of applying tools to purpose. There are numerous tools available on the web to reach existing customers and potential customers, but how do you select which tools to use? Start by identifying what the purpose of reaching out through that platform will be. -
Loss of Opportunity Costs
Posted on July 1, 2009 | No CommentsSometimes the opportunities don't find the person they are looking for because the person has not made themselves visible and available to be there to receive them.