Some of us choose the road less traveled, and some of us photograph it as we go along.
Some of us choose the road less traveled, and some of us photograph it as we go along.
A rare opportunity for a teacher to actually “do” and not just “teach.” My chance to collaborate on the marketing strategy for a very unusual property in Loudoun County, VA.
My good friend and colleague Valasie August had this idea back in the summer to start a Jane Austen book club. To that end, she assembled 5 friends who said they were interested and suddenly 6 women who were all connected through Val became a book club. So we set out to read the novels…
I was still quite surprised to see it jump off the headlines of The Washington Times this morning when I stopped to get coffee: “Palin fires back at critics on Twitter.” The Times is a very conservative newspaper by Washington standards, and to have that screaming from beneath their masthead gave me a jolt. My mind registered “Twitter” but took a minute to orient where I was seeing it – in this very unexpected context.
A social media strategy has to be built on the foundation of applying tools to purpose. There are numerous tools available on the web to reach existing customers and potential customers, but how do you select which tools to use? Start by identifying what the purpose of reaching out through that platform will be.
Copyright 2011 CreativeRead, Inc. Site design by HeroDogDesign 
All site content at Creative Read, Inc is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.